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by Chris Small
In the previous report, "The Macro
View", we dealt with the BIG picture, what the INTERNET could
do for you. This week we are going to look at what YOU can do on the
Internet. You may remember that you were left with these
what you need to do to get started...
"1) Learn as much as you possibly can.
But don't let this slow down your involvement
"2) Create or find a product or service
that you can promote wholeheartedly.
"3) Jump in. Get yourself a solid
"4) Get busy! Market that product.
"Sounds rather simple doesn't it. In fact
it requires a lot of effort, but the steps are simple enough and the
rewards are certainly worth it."
This week we are going to look into these
four points in detail.
LEARN AS MUCH AS YOU POSSIBLY CAN.
great breakthrough in your life comes when you realize that you can
learn anything you need to learn to accomplish any goal that you set
for yourself. This means there are no limits on what you can be,
have, or do." --Brian Tracy
We can never know too much about marketing on
the Web. If you get to the point where you think you've learned it
all, just wait a couple of days and the rules of the Web will have
changed sufficiently that you will need to relearn what you thought
you already knew.
The basics can be learned by doing a lot of
surfing and employing the search engines. Do a search using the
words Internet Basics, marketing, Web knowledge, etc. An even better
approach is to search specifically for the area of your interest.
The public school systems offer great night
school programs that will teach you not only the basics but more
advanced subjects on marketing, web design, advertising, html,
scripts, forms, graphics, and much, much more. These courses are
often priced quite reasonably and in some cases will even give you
credits toward further education.
You can also get a good education in what's
'working on the Web' right now by subscribing to some of the
thousands and thousands of ezines that are out there. Many of these
electronic newsletters (like this one) offer tons of valuable
information for FREE. You are also likely to see advertisements for
the latest and greatest innovations in marketing. That's okay too.
You want to stay abreast of what's happening.
I must have subscribed to 50 or more ezines.
While I certainly can't read them all I like to scan through them
regularly to see what's new and to pick up on some marketing advice.
Find a mentor or buddy who won't mind helping
you out in your efforts. These days many of the domain providers or
their representatives offer ongoing assistance to their customers.
This is just good marketing sense. Chat rooms and newsgroups are
also a great way to tap into other people's knowledge. Joining an
affiliate program can also give you the unexpected benefit of great
marketing advice that can be universally applied.
There are certain subjects that you may have
to reach into your pocketbook to acquire specific knowledge on. I
offer two suggestions regarding this 1) be careful, there are a lot
of sharks out there, and 2) don't be afraid to spend a little money
to save you a lot of time in learning. This may seem slightly
contradictory but what it really means is; if you need to know
something and you've found a reputable source with whom you are
comfortable then it does make sense.
education will make you a living; self-education will make you a
fortune."-- Jim Rohn
CREATE OR FIND A PRODUCT OR SERVICE THAT YOU CAN PROMOTE
lies in the joy of achievement and the thrill of creative
effort."-- Franklin D. Roosevelt
It's a very good idea to have a keen interest
in what ever it is that you are selling. It's really not advisable
to jump into some affiliate program simply because of the promise of
riches. All of the great marketers enjoyed what they were doing long
before they achieved noteworthy success.
The best product or service to offer is one of
your own creation or at least one that you personally had a hand in
developing. If you are not able to do this then take the program
that you are with and make it personal to you. Try to be unique.
Find a niche area that most people are not already covering.
is one thing stronger than all the world, and that is an idea whose
time has come." --Victor Hugo
JUMP IN. GET YOURSELF A SOLID INTERNET PRESENCE.
seldom experience regret for anything that you've done. It is what
you haven't done that will torment you. The message, therefore, is
clear. Do it! Develop an appreciation for the present moment. Seize
every second of your life and savor it. Value your present moments.
Using them up in any self-defeating ways means you've lost them
forever." -- Wayne Dyer
A solid Internet presence does
not include one of those free pages with addresss that read
something like this:
Now I may be exaggerating slightly
but not much. My very first webpage address was 48 characters long.
Yes, the page was FREE, but the results reflected that too (one
$5.00 sale). Theyre okay for personal pages and fooling around,
but not if you want to be taken seriously. You really must acquire
your own domain. No ifs, ands or buts about it!
Once you have; decided on a product or
service, reserved the site name with InterNic, and made your best
deal on domain space, youre ready to start marketing. The next
order of business is to start the design of the site. Should you do
it yourself or hire a professional? This is a tough question to
answer. Some people have a natural artistic inclination, some don't.
Some budgets don't allow for anything but doing it yourself. In that
case the decision is simple.
I am a big believer in having the best
possible first impression. You might consider hiring a professional
to do the default page and create a template for further pages that
you will make on your own. That being said, there is also a huge
feeling of satisfaction in doing the job yourself from scratch.
My personal experience included learning how
and doing it all myself in the beginning when I could afford the
time, and later hiring a professional (who did a fabulous job),
after my time became better spent focusing on the marketing.
Another absolute necessity for the serious web
marketer is to publish an opt-in newsletter or ezine. This is how
you stay in touch with your prospects and of course remind them to
come back to your site. It could be something as elementary as
alerting people to changes on your site or simple price updates. Or
you could produce a full blown Electronic magaZINE. Again, you
should be subscribing to other ezines for ideas and information.
Always seek out and obtain an authors permission before using all or
part of their work. Plagiarism does not pay!
A lot of EZINES offer the reader information
of great value for FREE. This accomplishes two things.
1) It establishes you as an expert, or at
least a source of expert information.
2) It encourages the subscriber to keep
reading your ezine regularly. Of course when they read the
information they can't help but see the ads for your products or
Many successful ezine publishers will accept
paid for ads from related non competing businesses. This can add a
very nice profit center to your online business. A popular variation
of this is to swap ezine ads with your competition. This will
increase your exposure to other readers who may not have found your
kind of fun to do the impossible." Walt Disney
GET BUSY! MARKET THAT PRODUCT.
requisite for success is the ability to apply your physical and
mental energies to one problem incessantly without growing weary.
--Thomas A. Edison
The number one priority above all else is to
get traffic. You can have the prettiest site, the best ezine, the
most education, and the most fantastic product on the Internet, but
it will gain you nothing if people don't get exposed to it. Build
it and they will come might work in the movies, but on the
Internet you need TRAFFIC!
There are all kinds of traffic generators
available to you. Some of them include
Free For All (FFA) Links Pages
Classified Ads - Free and paid for
Free Electronic PostCards
Free E-book Download Pages
Free Software Download Pages
Free Graphic Download Pages
You probably get the idea. Give something of
value for FREE and people WILL come. I use many of the above tools
and have achieved excellent results from them. But the absolute best
three tools for me have been
Ezine Ad Swaps
If you would like further information on any
of these just send me an email.
There are many more aspects to managing a
successful Internet presence and we will discuss them in future
issues. These are the basics, the starting point, The
You probably have figured out by now that I am
a big believer in motivational quotes. Id like to leave you with
my all time favorite.....
a matter of chance, it is a matter of CHOICE;
it is not a
thing to be waited for, it is a thing ...to
be ACHIEVED" -- William
Chris Small is a cyber
entrepreneur and host of several
successful websites. If you would like to read more articles
like this by Chris go to www.worlddealcenter.com/reports
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